I’ve been in sales my whole life and I love it. You’re wrong if you think you’re not in sales. We’re all in the business of marketing our concepts, our thoughts and our way of doing things to someone else. We’re all attempting to get someone to see it our way. One of the things I like to perform as a business leader is to get pumped up. Yes, even though I’ve been incredibly successful, I don’t live in the world by myself and I enjoy listening to what others have to say. I find motivational and sales videos are usually hard charging. Cardone’s video is about as hard charging as they come.
The Self-Fulfilling Prophecy. Every single day, I work with nonprofits. Fear of doing something different or failing, which keeps the vast majority of nonprofits locked in a self-fulfilling prophecy. Leaders are too afraid and no one wants to rock the boat. That’s the wrong mentality for the nonprofit field and it’s definitely not good for business. By the way, as a reminder, nonprofits are a business. Set out to dominate The Space. Steve Jobs was looking to dominate. He was looking to dominate all of the computer industry. And, as is always the case the best dominate. Nancy Brinker was seeking to dominate when she funded Susan G. Komen. She might never have said it, but that’s why Susan G. Koman dominates today.
They dominate by trying new things, failing, learning and becoming better. They dominate by looking to be the best provider of their services-always. Nonprofits that address poverty shouldn’t be looking only to help feed someone. Recently, Ban Ki Moon, the Secretary-General of the United Nations said this generation has what it needs to eliminate poverty.
If you have firms and nonprofits like Apple, Facebook, Susan G. Komen and Tesla that are seeking to dominate their industries, you have visionaries like Steve Jobs, Mark Zuckerberg, Nancy Brinker and Elon Musk. You have the vision of leaders who see what the world could not see at one time, but ultimately would see. That’s how these organizations came to dominate, consistently. They are not seeking to compete. They are striving to be the best. They expect excellence, hard work, innovation, failure, discipline and disruption of the status quo.
Go Big With A Vision. Did you ever think why approximately 95 percent of nonprofits never have budgets that exceed $1 million? Did you ever wonder why many of nonprofits remain living hand to mouth? Did you ever believe, what can possibly be done if we totally innovate and disrupt? What can we do if we say we don’t just intend to feed 1000 families, but we need to eradicate poverty? What can we do if we decide, we don’t just want kids to get educated, but we want each child to get the very best education possible? We intend to help instruct the minds of the next generation of parents, social activists, presidents, scientists, engineers, business people, educators, etc.? Suppose we said, collectively, we don’t just want to support those who have cancer? We need to eradicate this terrible disease? Think about it awhile. And, before you start with every one of the reasons why something can’t be done-stop. Forget all of the reasons that we can’t do something. Visionaries and leaders are actually showing us that we can.
So, if you have a nonprofit, business or social enterprise, clip the chains that are binding you. Stop with all of the justifications why you can’t do something. If there are reasons, then change them. Get them out of the way if people are getting in your way. Work with them, around them or through them, but don’t let anyone or anything stand in your path to success. Don’t just compete with others out there. Dominate the space. Someone’s going to be the leader in what you do. Why shouldn’t it be you?