I love the fact that I have been born in this time, in this day and age. And quite frankly I don’t know how I could have lived at any other time in history. New technological advances have made our lives much simpler as home based business owners. I sometimes find myself over enthusiastic by the possibilities available to us through technology today and exuberant by the thoughts of the kinds of technology that will be available to us in the future.

My purpose in writing this article is to share with you, as a fellow home based business owner, some thoughts on how today’s technological developments are improving the way we can run our businesses. If you are mentally existing in the past when it comes to your business it is high time to redirect your way of thinking and start utilizing modern technology to your advantage.

Here are some things to think about as a home entrepreneur:

Social media and the Web has changed the concept of marketing- The old rules when it came to advertising made it very difficult for a home based business to compete on the same level with the big companies. However today, the internet, through search engine technology, the web and social media has altered everything primarily to the advantage of the smaller operators. It is true that large companies can use the internet as well however, if you target your market the right way you can still be very successful and be competitive as a small business.

Smart phones have improved people’s lives- I’ll admit I was a little slow to the idea of a smart phone being an effective business tool-… even though I have worked in my industry for numerous years. But now, I must admit I don’t know how I ever got along without one. Like most of us I started with a BlackBerry, went to a HTC and now I could never get along without my android. It’s now a pivotal piece of equipment to my business. Imagine, I can send and receive emails through my phone, make calls of course, send and receive text messages as well as numerous other applications that have improve my business and my life. This simple device has given back to me so much time. I can now answer and send to a number of important emails outside of my office and away from my desk during the day. For example, I often write articles on my android during the day while sitting at a cafe or while traveling from one appointment to the next. In my estimate I generally save about an hour a day with this handy gadget.

Image by Foundry Co from Pixabay

Imagine, today you can run a home based business and be able to sell to the world- From my perspective the Internet has had the greatest impact on mankind of all inventions when it comes to business. Now, with access to the Internet, I can sell my products directly from home to anywhere in the world. This was a privilege that was once reserved only for the big import and export companies. In the past as a home based business owner my target audience would most likely been limited to my immediate surrounding neighborhood.

Technology has indeed changed the world and, as you can imagine, there are a number of technological advances that have had a most striking effect on home based businesses industry. You have not given thought to this fact I would strongly encourage you to rethink your thinking and start taking advantage of today’s technology order to improve and grow your business.


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